Built for the people who build everything else.

Steel & Stud turns trade pride into durable, giftable gear: welders, framers, farmers, drivers, mechanics, painters, plumbers, ironworkers, and everyone who earns their paycheck the hard way.

The demo direction keeps the humor front and center while making the store easier to buy from: category-first merchandising, product stories that explain the joke quickly, and a checkout flow that does not fight mobile users.

This is intentionally built as a prospect demo, not a live Shopify replacement yet. Stripe stays disabled until pricing, fulfillment, tax, and ownership are approved.